Apple has this morning launched a new Macbook in their lineup, the 11.6″ and Macbook Air. The Macbook Air in itself is nothing new, it has been around for for a few years though I have yet to meet anyone that actually uses one. The similarly sized and better specc’d, cheaper 13″ Macbook Pro was always a no-brainer when choosing between the two. Apple has addressed this today with the introduction of the smaller 11.6″ Macbook Air. Much thinner and much smaller than a 13″ Macbook Pro you can begin to see some advantage to this solution if you are really looking to travel as light as possible. Now I am always looking to shave a pound or two off the weight that I carry when I’m traveling. My camera gear weighs me down big time! And often when I am away, all I need to do is update the blog, check some e-mail and download and backup memory cards. I had high hopes for the iPad initially because it could deal with the internet side of that problem, but it failed miserably on the memory card download a backup side of things. But the new Macbook Air can handle that without issue, 2xUSB ports allow me to connect an external drive and a memory card reader and for my SD cards, the reader is built in to the body. As Steve Jobs said in the presentation, this is what happens when a Macbook and an iPad hook up! But there is a lot more to it that simple portability….. read on.
A nice surprise from Apple & TBWA
A look at the limited edition Shot On iPhone 6 book set to commemorate Apple’s iPhone 6 ad campaign.