The popularity of smaller form-factor cameras such as the Panasonic and Olympus Micro 4/3 cameras in on the increase. Samsung recently introduced their version, the NX-10 with its mirrorless design and APS-C sized sensor. Sony announced their intention to join the so called EVIL camera market back at PMA when they displayed prototype cameras, but today the NEX-3 and NEX-5 cameras were finally made official. And at first glace it looks like they will have been worth the wait!
Anyone that monitors the photographic industry can’t help but notice that Sony has been making some noise in recent years. Just two or three years ago I wouldn’t dream of looking to them for groundbreaking photo technology or lust-worthy camera hardware but fast forward to 2012 and Sony are making big waves. As their lens lineup expands and improves, Canon and Nikon need to watch their back because Sony are intent on becoming number one and they are on the right track. Tonight saw the simultaneous launch of a frankly bewildering number of new products for the 2012 Photokina show.