Sony Takes The Bull By The Horns – RX1, A99 , NEX-6

Anyone that monitors the photographic industry can’t help but notice that Sony has been making some noise in recent years.  Just two or three years ago I wouldn’t dream of looking to them for groundbreaking photo technology or lust-worthy camera hardware but fast forward to 2012 and Sony are making big waves.  As their lens lineup expands and improves, Canon and Nikon need to watch their back because Sony are intent on becoming number one and they are on the right track. Tonight saw the simultaneous launch of a frankly bewildering number of new products for the 2012 Photokina show. 

Sony Launches New A77 Camera

As I mentioned in a previous posts this has been Sony’s worst kept secret.  In fact there have been so many leaks about it that I have a hard time believing it to be anything other than intentional on Sony’s part. Regardless it’s a very interesting camera and Sony have every right to create some buzz and fanfare! Lets take a look at the major specs: Video function and OLED Viewfinder The A77 will be the first DSLR to feature 1080p video at a full 60p for beautiful slow motion footage.  Current cameras like the Canon 7d or Nikon D3100