Sony Introduces The Pocket Camera I’ve Always Dreamed Of……

I can count the number of times I’ve been compelled to write about a point and shoot camera on the fingers of one hand.  Today though, Sony have launched the RX100 MKIII and within this diminutive little package lies one single feature that is the sole key to my excitement; an electronic viewfinder. In theory I like to have access to a decent point and shoot camera whenever I’m out and about.  It makes for an excellent way to grab images for social media, blog and newsletter consumption.  My problem with any compact camera has always been the lack of