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Ad for Atomic Skis

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This is an ad for Atomic Skis that I shot in Alaska last spring time.  It was shot with a Canon 1DMKIV and a 300mm f2.8 L IS with a 1.4 teleconverter on it.  The helicopter dropped me off on an opposite ridge to the line the guys were skiing on so I was quite some distance away.  The skier in the shot is professional freeskier Tim Durtchi and the guys from Poorboyz Productions were also on hand to film the action for their movie Revolver.  I knew Tim was going to do this trick off the cliff so I …

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Whistler Blackcomb ad campaign – Part 2

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The second part of the 2010/11 year Whistler Blackcomb ad campaign was shot back in April.  I wrote about the first part HERE a couple of weeks ago.  This time it was not specifically the mountains that were the subject, but the snowboarders that use it.  This photo was to be used for the advertising in the major snowboard magazines around the world so we teamed up with some of the best riders out there.  The Sandbox film crew came in with a few riders to film for their new snowboard movie called Now You Know and Red Bull brought in a second helicopter to shoot some follow cam footage.

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Whistler Blackcomb ad campaign – Part 1

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As winter gets a little closer every day, the ski magazines begin to hit the shelves again.  Always an exciting time of year for me as I begin to see the fruits of my labor from last season.  The first one I’m posting up here was just published in Powder Magazine (though Australian readers may have seen it a few months ago in some mags over there too).  This is the first in a series of ads that I shot in the spring time for the ski resort Whistler Blackcomb.  Some of you will recognize Whistler as one of the