Announced today is Pentax’s first foray into the interchangeable lens , mirrorless camera market but this one comes with a twist. Up until now companies like Panasonic, Olympus and Sony have been producing these types of cameras with sensors in them of either micro 4/3 sizing of in Sony’s case even larger. In order to make the world’s smallest such system Pentax have decided to use a smaller sensor in their new Q-System. This is effectively a point and shoot camera with interchangeable lenses. The biggest surprise for me is the price , coming in at a steep $799 for the body and a prime lens. All 5 new lenses and the cameras are available to pre-order from Adorama so you can get an ideas for all the various pricing HERE. The camera is HERE. All the features you would expect these days including 1080p 30fps and manual controls and DNG RAW photos etc

I have a suspicion that Pentax are trying to capitalize on peoples apparent love for the retro look as seen with the high demand for the Fuji x100. But let’s be honest here, the Fuji is a beauty and the Pentax…. hmmmm not so much. The dial on the front of the camera is just ridiculous. That said, good on them for coming out with a range of lenses right off the bat.