Apple’s new advertising campaign proves that the iPhone can take stunning photographs – when it’s placed in talented hands. This is one of the photographs to feature in it, shot by Dan C in British Columbia, Canada. It shows the abstract patterns of bubbles trapped in a frozen lake, as well as moving water and the reflection of mountains.Daily Mail
A couple of my favourite back page ads from the campaign.
This billboard in Dubai is one of the tallest in the world, with the ad covering a full 35 stories. Incredible to think the image was shot with a camera phone!
Images in use around the world
This was a fun project to be a part of because the images were spread instantly to every corner of the globe. Photos of my image in use started to pour in from major cities all around the world including London, Paris, Berlin, Dehli, Los Angeles, San Francisco, Washington DC, Kuala Lumpur, Dubai, Manchester, Tokyo, Montreal, Mexico City and Toronto. My enterprising girlfriend even started a twitter account, @ShotOniPhone6, to help the other photographers in the campaign find evidence of their photos in use around the world as well!
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To celebrate the success of this campaign, Apple sent out a beautiful boxed set of books to all the photographers who were involved. It contained two books, one which showed the images used for the campaign, and one which showed some of the 14,000 locations in which the images were displayed around the world.