We’ve seen this lens behind glass at many a trade show in the last 12 months, the first of a pair of high end weather sealed Panasonic zoom lenses for the Micro Four Thirds System.  Today Panasonic finally confirmed the last piece of the puzzle, that the maximum f-stop is f2.8 and they officially announced the lens.  No word yet on the second of the two but it could possibly come fairly shortly with the expected GH-3 which should also be a weather sealed body to match the lenses.

Being a higher end product, and having seen this lens myself at CES 2012 where I was quite impressed, I thought this was worth a mention.  With so many mirrorless cameras and lenses being released these days, it’s nice to see a product aimed at the higher end of the market that could conceivably be used for professional work. The price is high though at about $1,500 so this is going to have to be a sharp when performer when it comes to stores in August.

Both of Panasonic's high end zooms at CES 2012

Press Release

SECAUCUS, NJ (May 21, 2012) – Today, Panasonic announced a new digital interchangeable standard zoom lens, the LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. (H-HS12035). The newest addition to the company’s premium lens brand “X,” which is compatible with the Panasonic LUMIX G Series and complies with the Micro Four Thirds™ system standard, this lens offers a versatile zoom range of 12-35mm (35mm camera equivalent: 24-70mm) and features constant F2.8 aperture brightness at entire zoom range. Suitable for professionals and enthusiasts, this new lens captures a wide range of scenes from dynamic landscapes to available light and studio-lit portraits and features superb image rendering for lifelike textures and crisp edge-to-edge contrast.

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The original GF1 was launched several years ago back in the very beginnings of Micro Four Thirds and it quickly gained a dedicated following from more advanced users with its small size and manual features.  Much to many people’s dismay, the theoretical successors (GF2 and GF3) became more and more consumer focused and lost key features like controls dials in favor of full touchscreen interfaces.  Today Panasonic are finally addressing the diversion and beginning a new line with the GX name.  The GX1 takes all the major advancements that we’ve seen in the GH and GF series over the last couple of years and combines it with the things that everyone loved about the original GF1.  Designed to match the new, higher quality Lumix X lenses, it looks to me to be the most interesting camera that Panasonic have ever unveiled.

Amazon will be taking pre-orders soon here.

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With the quality of Micro Four Thirds cameras improving it was only a matter of time before Panasonic and Olympus began to target professional photographers with higher quality lenses.  A short while ago Panasonic launched a Leica branded 25mm f1.4 , Olympus released the M. Zuiko 12mm f/2.0 which was well received and now Panasonic has also announced a new Pro line of lenses called the Lumix G X- Series.  The lenses feature image stabilization and a power zoom function that will be popular with those who like to shoot video with these lenses.  With strong rumors of a pro spec Lumix GF camera coming in the run up to Christmas, this sector of the market is starting to have more appeal for professional users.  Amazon has the lenses up for pre-order as does B&H via the links further down.

Lumix G X PZ 14-42mm f/3.5-5.6 standard zoom

In comparison to the Lumix G Standard 14-42mm kit lens, these new lenses provide significant improved optical performance yet achieve a 58% reduction in size (when turned off) and a 48% reduction in weight.

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Panasonic just took the wraps off the new G3 micro fourthirds camera and boy has this one been on a diet.  Somehow they have managed to squeeze a viewfinder and a flip out screen into a camera the size of the GF1.  Quite remarkable!

Product Highlights

  • 16.3Mp Compact System Camera
  • 3.0″ Free Angle Touch Enabled LCD
  • Electronic Eye-Level Viewfinder
  • Multiple Lens Options Including 3D Still
  • Intelligent Auto Plus

Right now I’m sitting in Vancouver airport on my way to Las Vegas to check out the NAB trade show.  I’ll be posting regular updates on some of the cool new gear that I find out there and I’m sure there will be a ton if it.  I’m mainly interested in the HDSLR movie making gear but I’m also going to check out a lot of the newer Cine lenses and the RED Epic and Scarlet among other things that RED are set to announce tomorrow morning. The show kicks off at 9am tomorrow morning with a keynote speech from James Cameron on the future of 3d movie making which should be an interesting start to the day.  At 10:30 Red is set to make an announcement of some sort and I’ll certainly go and see what that is all about.  I’m going to make this page a sticky at the top of the blog as an index to all the separate posts I’ll make in the next few days.  I intend to take lots of photos and the odd video here and there too. Bookmark this page to stay up to date and please share it with your friends/colleagues on Twitter and Facebook too!

Sony Demonstrates 8k CineAlta F65 Video Camera.

Adobe launches Creative Suite 5.5 including subscription service and native RED support in Premiere Pro.

Manfrotto brings 6 interesting new products to NAB including support options and LED panel lights.

ARRI Launches Alexa Studio version with optical viewfinder and support for 2x anamorphic lenses via full sized 4:3 sensor.

New Marshall LCD monitors great for HDSLR make appearance at NAB

Leica and RED teaming up to bring Epic package.

Zeiss shows M4/3 and E-Mount versions of the CP.2 compact prime range.

Red announces Red Dragon Monstro sensor program + 4k Projector + lots of photos of Scarlet/Epic and more.

Think Tank Retrospective 5 Shoulder Bag

New Angenieux Optimo 45-120mm t2.8 zoom lens.

Sachtler Cine DSLR Fluid Head

Hands on with the Zacuto EVF

Hands on with Canon XA10

Canon’s new PL mount Cine Zooms

Great new lightweight slider from Cinevate, the Atlas FLT.  (Via PPC)

Small HD brings new DP4 LCD/EVF Combo to NAB 2011

Redrock Micro wired and wireless remote follow focus system.  microRemote, microTape.

ARRI launches new MMB-2 Matte Box for small cameras

Last week I went through 10 new years resolutions for 2011 and today I want to put down some predictions for how 2011 will shape up.  I haven’t done this before, but if nothing else it’ll be fun to look back on in a years time!  None of this stuff is based on any secret inside sources that I have , just pure conjecture based on readily available information and my knowledge of the industry.

Nikon

Nikon will certainly release a mirroless interchangeable lens camera sometime in Q2 or Q3 this year.  We have seen many patents filed for such a system by Nikon (see image below) and DSLR Magazine has just published a speculative article about it themselves. Print magazines tend to stay clear of conjecture unless it is from a VERY good source and these guys have a good track record.  Interestingly they claim that the Nikon EVIL camera will be “more professional” than other current EVIL cameras.  I hope this turns out to be true because so far I have not been tempted to buy any of the m 4/3 cameras or other such EVIL options.  Continue reading »

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