Boy has this been a long time coming!  We first learned about the Fuji x100 way back in September 2010 where it was shown in prototype form at Photokina.  The internet was instantly ablaze with hands on impressions (as much as you can get from a prototype) and forums were full of excited people in love with Fuji’s classic design.  An astute move by Fuji’s marketing department capitalized on peoples desire and the official x100 page gradually leaked a series of in-depth preview articles discussing every aspect of the camera over the next 8 months.  By the time they actually started appearing in stores we knew every little detail about this camera and consumers were practically foaming at the mouth to get their hands on them.  Even now, a month or so down the line , supply are fairly constrained and the x100 has clearly been a runaway sales success.  This doesn’t necessarily guarantee a great product though as the clever marketing strategy and beautiful classic looks could have sold many thousands before anyone even reviewed one.  Read on to find out about one of the hottest cameras from the last 10 years….

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