Dan Carr Photography - Photography Product Reviews + Ski, Snowboard and adventure photography tips » Commercial work http://dancarrphotography.com/blog Mon, 21 May 2012 17:01:10 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Ad for Atomic Skis http://dancarrphotography.com/blog/2010/10/06/ad-for-atomic-skis/ http://dancarrphotography.com/blog/2010/10/06/ad-for-atomic-skis/#comments Thu, 07 Oct 2010 05:17:22 +0000 Dan Carr http://dancarrphotography.com/blog/?p=4574 [...]

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]]> This is an ad for Atomic Skis that I shot in Alaska last spring time.  It was shot with a Canon 1DMKIV and a 300mm f2.8 L IS with a 1.4 teleconverter on it.  The helicopter dropped me off on an opposite ridge to the line the guys were skiing on so I was quite some distance away.  The skier in the shot is professional freeskier Tim Durtchi and the guys from Poorboyz Productions were also on hand to film the action for their movie Revolver.  I knew Tim was going to do this trick off the cliff so I set up to shoot the sequence at 10fps.  In the end, when it came to putting the whole sequence together I only needed to use every other frame from the sequence.  Below is the original shot before it was turned into the ad.

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]]> http://dancarrphotography.com/blog/2010/10/06/ad-for-atomic-skis/feed/ 1 Whistler Blackcomb ad campaign – Part 2 http://dancarrphotography.com/blog/2010/09/21/whistler-blackcomb-ad-campaign-part-2/ http://dancarrphotography.com/blog/2010/09/21/whistler-blackcomb-ad-campaign-part-2/#comments Wed, 22 Sep 2010 06:58:14 +0000 Dan Carr http://dancarrphotography.com/blog/?p=4366 [...]

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The second part of the 2010/11 year Whistler Blackcomb ad campaign was shot back in April.  I wrote about the first part HERE a couple of weeks ago.  This time it was not specifically the mountains that were the subject, but the snowboarders that use it.  This photo was to be used for the advertising in the major snowboard magazines around the world so we teamed up with some of the best riders out there.  The Sandbox film crew came in with a few riders to film for their new snowboard movie called Now You Know and Red Bull brought in a second helicopter to shoot some follow cam footage.

Canon 1D MkIV , 24-105 f4 L IS, Elinchrom Ranger RX.  1/160, f8, iso 320

The idea was to carry over the black and white theme from the scenic shots we did last time from the helicopter so I was hoping for some dramatic lighting.  The snowboarder in the shot above is Seb Toutant, a young Canadian rider who has taken the snowboarding competition world by storm last season.

Here is a few more shots that did not get used.

Behind the scenes photos of me, thanks to my assistant for the shoot Aleks Stirajs.



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]]> http://dancarrphotography.com/blog/2010/09/21/whistler-blackcomb-ad-campaign-part-2/feed/ 2 Whistler Blackcomb ad campaign – Part 1 http://dancarrphotography.com/blog/2010/08/31/whistler-blackcomb-ad-campaign-part-1/ http://dancarrphotography.com/blog/2010/08/31/whistler-blackcomb-ad-campaign-part-1/#comments Wed, 01 Sep 2010 03:00:03 +0000 Dan Carr http://dancarrphotography.com/blog/?p=3793 [...]

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]]> As winter gets a little closer every day, the ski magazines begin to hit the shelves again.  Always an exciting time of year for me as I begin to see the fruits of my labor from last season.  The first one I’m posting up here was just published in Powder Magazine (though Australian readers may have seen it a few months ago in some mags over there too).  This is the first in a series of ads that I shot in the spring time for the ski resort Whistler Blackcomb.  Some of you will recognize Whistler as one of the host resorts for the 2010 Winter Olympics, and many other will be very familiar with WB simply because it is one of the most famous ski resort in the world, and luckily for me also my home mountain.

The first thing that is different about this shot is that it was deliberately not shot on a day with particularly nice weather.  Whistler Blackcomb along with their design agency Origin Design had decided that they wanted to achieve a different look this year from the regular bluebird powder day photos that normally fronted their campaigns.  They decided to go with a black and white design and so we decided it would be better to shoot on a slightly cloudy day to try and get a bit more character in the sky.  On top of the cloudy stipulation we also needed fresh snow on the trees to make the perfect shot.  Getting these things to come together was a bit of luck but after a couple of false starts we got some promising looking weather.  I shot the image using a Canon 5dMKII. I also had a Canon 1DMKIV with me as backup but the full frame 21MP sensor of the 5DMKII was the best choice for the job for a couple of reasons.  Firstly we were shooting at the end of the day so the light levels were quite low and secondly when you are hanging out of the side of a helicopter you need to use a much higher shutter speed than you normally would for a landscape photo due to all the vibrations.  The final exposure was 1/2000 , f10, ISO640.  640 is pretty high but necessary to get a fast shutter speed and enough DOF in the low light. The full frame sensor of the 5DMKII produces stunning images even at ISO640.  The lens I chose was the Canon 24-105mm f4 L IS because I wanted versatility in my compositions.  We had a number of ideas on how we would frame the shot, and when the side of the helicopter has no door, there is no room for messing about trying to change lenses; versatility was key so the 24-105 was perfect and had IS to help with the vibrations from the engine.

Canon 5dMKII , 24-105mm f4 IS, 1/200 f10 ISO640

This is another of my favorite images from the shoot that did not end up getting used.

Prints of the image above are available, please inquire to orders@dancarrphotography.com

You can also view some of the ads that I shot for them last year in this blog post here.

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]]> http://dancarrphotography.com/blog/2010/08/31/whistler-blackcomb-ad-campaign-part-1/feed/ 5 DVD Cover – Poorboyz REVOLVER http://dancarrphotography.com/blog/2010/08/02/dvd-cover-poorboyz-ski-skiing-revolver/ http://dancarrphotography.com/blog/2010/08/02/dvd-cover-poorboyz-ski-skiing-revolver/#comments Tue, 03 Aug 2010 04:05:28 +0000 Dan Carr http://dancarrphotography.com/blog/?p=3193 [...]

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]]> Revolver_CoverPoorboyz Productions just dropped the trailer for their new movie REVOLVER.  Along with the trailer they also released the DVD box art and I’m happy to say that the main image on the front of the box is one of my shots from my trip to Alaska this past spring time.  The skier is Tim Durtchi and the photo was taken near Haines while we were up there with the awesome crew from Alaska Heliskiing.  Tim skied a few turns down the face in the background and then launched a huge rodeo 720 off the wind-lip deep down into that shadowy area.

Revolver (Official Trailer) from Poor Boyz Productions on Vimeo.

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]]> http://dancarrphotography.com/blog/2010/08/02/dvd-cover-poorboyz-ski-skiing-revolver/feed/ 1 Ski photo slideshow for 2010 Olympics in Whistler http://dancarrphotography.com/blog/2010/06/10/ski-photo-slideshow-for-2010-olympics-in-whistler/ http://dancarrphotography.com/blog/2010/06/10/ski-photo-slideshow-for-2010-olympics-in-whistler/#comments Fri, 11 Jun 2010 06:00:47 +0000 Dan Carr http://dancarrphotography.com/blog/?p=2972 [...]

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]]> Before the 2010 Olympics kicked off in my home town of Whistler, BC, I was commissioned by the local arts council to produce a slideshow of some of my skiing images. The slideshow was played on TVs and giant screens around the Olympics during the breaks between events.  Check it out below and click through to Vimeo if you want to watch it in HD.

Whistler Core Shots Olympic slideshow from Dan Carr on Vimeo.

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]]> http://dancarrphotography.com/blog/2010/06/10/ski-photo-slideshow-for-2010-olympics-in-whistler/feed/ 1 Photo from the archives http://dancarrphotography.com/blog/2010/03/07/photo-from-the-archives/ http://dancarrphotography.com/blog/2010/03/07/photo-from-the-archives/#comments Sun, 07 Mar 2010 20:39:35 +0000 Dan Carr http://dancarrphotography.com/blog/?p=2009 [...]

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]]> DwayneWiebe_dancarr0414

Canon 5d MKII + 17-40 f4L  , 1/1000 ISO 800 f8.0

This is an unused shot from a commercial shoot for Whistler Blackcomb last spring.  You can view the final ads here in a old blog post.

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]]> http://dancarrphotography.com/blog/2010/03/07/photo-from-the-archives/feed/ 1 Whistler Blackcomb Peak to Peak campaign http://dancarrphotography.com/blog/2009/09/08/whistler-blackcomb-peak-to-peak-campaign/ http://dancarrphotography.com/blog/2009/09/08/whistler-blackcomb-peak-to-peak-campaign/#comments Tue, 08 Sep 2009 22:55:33 +0000 Dan Carr http://dancarrphotography.com/blog/?p=1112 [...]

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]]> Back in the spring time I was asked to shoot a campaign for Whistler Blackcomb.  The ads were to center around the new Peak to Peak gondola that spans the gap between Whistler and Blackcomb and the first versions have now hit the news stands in Freeskier magazine and Transworld Snowboarding.  We had some difficulties with the weather for these shoots and they were postponed multiple times but in the end it turned out really well.

On the left is Max Hill, on the right Mikey Pederson.

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]]> http://dancarrphotography.com/blog/2009/09/08/whistler-blackcomb-peak-to-peak-campaign/feed/ 6 CR Johnson – Spyder advert http://dancarrphotography.com/blog/2008/11/16/cr-johnson-spyder-advert/ http://dancarrphotography.com/blog/2008/11/16/cr-johnson-spyder-advert/#comments Mon, 17 Nov 2008 06:55:29 +0000 Dan Carr http://dancarrphotography.com/blog/?p=350 [...]

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]]> This shot is on the back cover of the December Issue of Freeskier.  It was shot in April on Blackcomb mountain in Whistler, BC during a shoot with Matchstick Productions.  To read the full story about the shoot you can read my article on Newschoolers.com here and as always, click the photo to view it larger.  The conditions for this shoot had been tough all week.  Unseasonably cold weather left the jump too hard to hit for a few days and it came right down to the last possible day before the MSP crew had to leave town.  Even then we only had a tiny window to shoot in.

The shot was taken with a Canon 1DMKIIN and a 70-200 2.8.  Exposure setting was f7.1 at 1/1250 and iso 160 with a focal lenght of 160mm

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]]> http://dancarrphotography.com/blog/2008/11/16/cr-johnson-spyder-advert/feed/ 0 Whistler Blackcomb Ad – Peak To Peak http://dancarrphotography.com/blog/2008/10/30/whistler-blackcomb-ad-peak-to-peak/ http://dancarrphotography.com/blog/2008/10/30/whistler-blackcomb-ad-peak-to-peak/#comments Thu, 30 Oct 2008 09:17:36 +0000 Dan Carr http://dancarrphotography.com/blog/?p=271 [...]

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]]> I sold a photo to Whistler Blackcomb recently for them to use in an advert for the new Peak to Peak gondola. If you haven’t heard of the gondola project check it out here. The gondola spans the valley between Whistler and Blackcomb mountain and will be officially opened this winter. The clever part is in the design though, it’s only held up by four lift towers on its 2.8 mile length leaving a 1.88 mile length in the middle completely unsupported!

This is the shot of Marshal Talbot that was used. It was shot on Whistler mountain this past winter with a Canon 1dMKIIN and a 70-200 2.8 at 1/320 and f9.0. Lighting came from an Elinchrom Ranger at full power hidden behind the tree on the right almost point straight up at Marshal and the base of his skis. The Ranger was on top of an 8ft lightstand and fired with pocketwizards

.

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]]> http://dancarrphotography.com/blog/2008/10/30/whistler-blackcomb-ad-peak-to-peak/feed/ 0 Adverts for Spyder clothing http://dancarrphotography.com/blog/2008/10/19/adverts-for-spyder-clothing/ http://dancarrphotography.com/blog/2008/10/19/adverts-for-spyder-clothing/#comments Sun, 19 Oct 2008 19:31:32 +0000 Dan Carr http://dancarrphotography.com/blog/?p=198 [...]

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]]> Here’s a couple of cool adverts for Spyder clothing, both were shot at Camp Of Champions on the Horstman Glacier here in Whistler this summer.  Thanks to Fabia Gruebler,Matt Sterbenz and the 4FRNT crew for arranging the sunset shoot for Matt Hayward (in the yellow suit) and big thanks to the COC park crew for keeping such an imaculate park and pipe.

For the Strobists out there, Matt’s shot was lit with an Elinchrom Ranger RX on full power behind the lip of the jump and shot at 1/200 f9.0 iso 100 and 115mm on a 70-200 at about 8:00pm.

Tuckers shot was taken at about 8:00am and again lit with one Ranger RX on full power about 10 feet to camera left and about level with Tucker on a 12ft lightstand. 1/320 f14.0 iso160 and 24mm.  For this shot we had a very small time window.  The pipe needed to be nice and hard for Tuck to get some decent air but as soon as the sun hit the pipe it melted fast.  He only got to hit it about 6 times, this shot came from the second try.

Couple more of Tuck.  Watch out for him this year!

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