Canon has also announced that they will be making updates to the current 500mm and 600 mm lens designs following in the footsteps of the new 300mm and 400mm announced today. Little more information was given except that they will be available next year, and on display at Photokina in October. For me the really big news in these updates is the weight reduction. All the “big whites” already produce incredible images so it would be hard to improve on them in that respect. The 28% reduction in weight of the 400mm 2.8 though is an amazing achievement. If they could do that to the 600mm then it would be very interesting. Many wildlife and nature people choose the 500mm instead of the 600mm becauase the later is so much heavier. If they could bring the new 600mm in line with the current 500mm then it would be some food for thought! And then the 500mm… how low can they go!? On top of this they have extended a new look to the lenses which began last year with the 800mm f5.6. Personally I think they look great, not that it makes you take better photos but hey I keep my 300mm 2.8 on my desk to look at as a paperweight too. Don’t you ? 🙂
Whistler Blackcomb ad campaign – Part 1
As winter gets a little closer every day, the ski magazines begin to hit the shelves again. Always an exciting time of year for me as I begin to see the fruits of my labor from last season. The first one I’m posting up here was just published in Powder Magazine (though Australian readers may have seen it a few months ago in some mags over there too). This is the first in a series of ads that I shot in the spring time for the ski resort Whistler Blackcomb. Some of you will recognize Whistler as one of the …